Briefing

The only thing that beats handling a project from scratch is naming it right before that!
Among a long list of spot-on naming propositions alongside respective taglines, the client fell for Skope from the very first sight.
They felt it truly translated in one single word a long list of added values they were confused about how to portray in a short yet memorable term.
In fact, representing a regional and contemporary HR consultancy firm that wishes to focus on the values behind today’s corporate life and the importance of its people is quite a challenge.

Then came the next big thing, the Identity. One thing was previously intended while brainstorming for the naming: featuring the K instead of the conventional C in Skope. This twist is young and dynamic, just like the brand. The design had to shed the light on this while using an unusual trendy color in the corporate world, hence the aqua blue that fuses modernism with serenity and tears down the silence of the matt black texture with a striking contrast, just like the black on black spot UV in several adaptations. Corporate Identities and branding will always come first within our scope of work.

Project

Skope Consultancy

Client

Skope

What We Did

Corporate Identity, Website Development