Customer Value Optimization
You undoubtedly want visitors on your website to take certain actions. Maybe you want them to make a purchase, sign up, or fill out a form. When someone does something you want them to do, it’s known as a conversion. The visitor converts from browsing to taking the action you want them to take. A funnel is the set of steps a visitor needs to go through before they can reach the conversion. We determine this funnel and we apply tactics to optimize it and get the user to the conversion.
Email Marketing
Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise.
The information is sent out more like a laser-guided missile than a bomb: No matter what you’re selling, it is a way to reach thousands of potential customers directly at a relatively low cost when compared to advertising or other forms of media exposure. It brings your business’ message through an attractive mix of graphics, text and links directly to people who may have never heard of your business or considered your products, but are knowledgeable and interested in your business’ area of expertise. We effectively manage the emailing list and continuously try to cater for it’s health and relevancy. We segment and create more ways to collect more emails. We track every conversion and where it leads and we determine and forecast ROI.
Defining the Audience
We build our users’ avatars, explaining the rationale behind every avatar and what’s their pain points and comfort zones. Segmenting the audience is crucial to customize how to deliver your message speaking THEIR language.
Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Search Marketing
Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Between winning bids on top spots on Google and organically positioning as the top contender for a specific keyword we guarantee top notch targeted traffic and lead generation.
Client Survey
We analyze a set of questions we’d like our users to answer and then we figure out the best way to get them to input to this survey. After executing the campaign and collecting the required answers based on a sample size, we begin analyzing and studying how this data will affect our way forward.
Consumer Insights
We determine where, what, how, and what time every avatar is behaving. We look at their activities on social media and their typical behaviors and then produce a metric-based report about every avatar’s insights.
Customer Acquisition
We determine the best platforms to promote our content on and pay for advertising spots to generate those leads. Determining the traffic routes and estimating the metric costs will help us suggest an overall budget for the campaign. We then plan how the media and budget will be distributed throughout the campaign. We use this data to some calculations and come up with an estimated ROI projection.
Analytics & Date
We research the industry standards and we set S.M.A.R.T. objectives. From there we are able to determine the correct growth percentages. This will allow us to define the metrics and events that we need to track and successfully integrate them.